after returning home and comparing it to my uber-basic nike running shell (with it's wide reflective strips), i was prepared for disappointment. maybe this 'illumiNITE' stuff had been promoted on late-night infomercials alongside the hulk hogan thunder mixer.
undaunted, i took to the roads with it - and found that in practice the illumiNITE jacket told a different story. watch my review below for the 'enlightening' details!
all in all, a worthy and helpful addition to my running gear repertoire - i would recommend illumiNITE technology and products to anyone who (a) runs in the dark and (b) braves the 'facing traffic' side of the road!